Northern Ireland ‘ideal testbed’ for entrepreneurial ideas

A leading entrepreneurship expert has identified Northern Ireland as an important region for testing new business ideas which could lead to economic growth.

Professor Peter Russo, founder and director of the Strascheg Institute for Innovation and Entrepreneurship at the European Business School, Frankfurt, Germany says: “If a strong strategy can be developed and put in place to implement new ideas, then Northern Ireland could expect to enjoy significant economic gains.”

Liam Nellis, InterTradeIreland chief executive says: “Innovation is critical to the future of both economies, North and South. As markets contract, businesses need to become more innovative in aligning their products and services to market needs and exploiting new opportunities quickly. InterTradeIreland has a key focus on innovation as a means to improve business capability and competitiveness.”